Free Your Feet

With a new strategy to specifically target the British market for the first time, Odor-Eaters tasked Moshun with creating an advertising campaign to run on national radio, encouraging people to prepare for the summer with its range of deodorising footcare products.

Foot odour and sweat is an issue that affects all of us, and so our mission was to normalise the problem and show how Odor-Eaters products can help solve it in our everyday lives.

Three adverts were developed and recorded with voice over artist and acclaimed comedy actor Robert Bathurst, introducing three characters experiencing foot odour on a first date, in a football changing room and at a family birthday party – before saving the day using the Odor-Eaters range of insoles and sprays.

The adverts ran throughout the 2019 and 2020 summer season on national commercial stations in the UK.

ClientOdor-Eaters / Blistex Inc.ServicesCreative

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Moshun Limited.3, 73 Goldington Avenue, Bedford, United Kingdom, MK40 3DA

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Moshun Limited.3, 73 Goldington Avenue, Bedford,United Kingdom, MK40 3DA

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