One-77 Cycle

When Aston Martin announced the launch of its limited edition ‘One-77’ bicycle, the news caused a huge stir among car and cycling enthusiasts alike. With the promised inclusion of cutting-edge technology used in Le Mans racing, the ‘One-77’ soon became the world’s most sought-after bike.

However, with the actual product still in final development, all marketing material had to be produced before the bike had been finished and so Aston Martin commissioned us to produce a full suite of imagery for the launch in CGi.

The location, inspired by Mies van de Rohe’s Pavilion in Barcelona, and the finished One-7 were all created in CGi and the images used to promote the bicycle in materials that included a website, brochure and promotional film.

ClientAston Martin / Factor BikesServicesArt Direction & CGi

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Moshun Limited.3, 73 Goldington Avenue, Bedford, United Kingdom, MK40 3DA

LET'S WORK TOGETHER
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Moshun Limited.3, 73 Goldington Avenue, Bedford,United Kingdom, MK40 3DA

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