Factor

Capitalising on their knowledge of the advanced electronics and technology that is usually found in Formula 1, automotive engineering specialists bf1systems wanted to launch a new road racing bicycle that would change the game in performance training – the revolutionary Factor001.

To enable the launch to take place while the bike was still in development, we were tasked with creating a full suite of CGi visuals of the bike and an accompanying website to bring the product to life.

This initial project then extended to include the design of the whole new ‘Factor’ bike brand – including a marque, logotype, brand applications and liveries. The new marque, inspired by the shape of an alpine road, and bold orange colours ensured that the Factor brand was visually striking and dynamic.

ClientFactor BikesServicesBranding, CGI, Livery DesignLinkfactorbikes.com

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Moshun Limited.3, 73 Goldington Avenue, Bedford, United Kingdom, MK40 3DA

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Moshun Limited.3, 73 Goldington Avenue, Bedford,United Kingdom, MK40 3DA

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